Contractors › Foundation & waterproofing

Marketing for foundation repair contractors

Big-ticket repairs. Leads that aren't shared with the national chains.

Foundation repair, piers, crawl space encapsulation and basement waterproofing. One system built for independent contractors competing with national rollups in the humid Southeast.

Get my free audit See how it works 30 minutes. No obligation. You keep the fixes whether you hire us or not.
Typical job$8k–$30k
Demand driverHumidity, clay soil, older housing stock
CompetitionNational rollups in metros; independents win the counties
4.8×average client return on ad spend
50+businesses served
95%client retention
Ex Googlefounder-led
The problem

Why foundation and waterproofing companies leak budget

01

Outspent in the metro

National brands buy the city. Fighting them head-on burns budget on clicks you can't win.

02

Trust gap on a $20k decision

A homeowner choosing who to put piers under their house wants proof. A thin profile loses.

03

Leads resold to the chains too

Lead platforms sell the same crawl-space enquiry to you and to the brand with the bigger sales team.

What we target

The searches that turn into foundation jobs

Each one gets its own ad group, its own landing page and its own cost per lead in your report.

foundation repair near mecrawl space encapsulation + citybasement waterproofing + countyfoundation crack repair costhouse leveling contractorpier and beam repair

Job values on this page are typical market ranges for foundation repair contractors in the Southeast, shown for context. They are not Velta results.

What we do

One system. Five engines.

Each piece on its own gives average results. Together they bring in exclusive, trackable foundation jobs.

Google & Meta Ads

County-level Search campaigns around the metros, not inside them. Facebook and Instagram with inspection and before-after content for homeowners researching symptoms.

Local Services Ads

The Google Guaranteed badge. You pay per lead, not per click.

Business Profile

Categories, photos, reviews and posts tuned to rank in the map pack.

Local SEO

City and trade pages that rank and keep ranking without ad spend.

AI search (GEO)New

Get recommended by ChatGPT, Gemini and AI Overviews when someone asks who to call.

How it works

From audit to booked jobs

1

Free audit

30 minutes on your ads, your Business Profile and your AI visibility. You keep the findings.

2

We build your lead system

Account rebuilt or created in your name, profile optimized, call and form tracking live.

3

Exclusive jobs come in

Calls and estimate requests land with you directly. We adjust weekly.

4

You track cost per booked job

One clear report a month. What worked, what didn't, what we're changing.

Proof

A trade account, before and after

Electrical call-outs and installs · 45 days

More enquiries on a smaller budget

Enquiries / month78was 36
Cost per enquiry€21.43was €67.83
Ad budget−32%less spend

Account taken over, service area tightened, unprofitable searches cut, call tracking fixed. European account, figures in euros.

Google Ads account beforeBefore Google Ads account afterAfter

Screenshots straight from the Google Ads account, client details hidden. Tap to enlarge.

No risk

You're not signing a contract. You're testing a system.

No long contract

Three months to prove it, then month to month. Clients stay because the numbers say so.

Your account, your data

Everything is built in your name. Walk away with it intact whenever you want.

Free audit, no obligation

If we can't find anything worth fixing, we'll tell you. If we're not the right fit, same.

The offer

30 minutes to see where your jobs are going

We audit your ads, your Business Profile and your AI visibility live, then hand you the three fixes that matter most.

  • Audit done before the call, findings on screen
  • The findings are yours, even if you never hire us
  • Fast callback: we reach out within one business day

Request my free audit

60 seconds. We call you back within one business day.

Please complete the fields in red.

Your details are used to prepare the audit and nothing else. Never resold.

✓

Got it.

Last step: pick your 30-minute slot. The audit will be ready.

Pick my slot
Questions

Before you call

Can an independent really compete with national rollups?

In the counties around the metros, yes. The chains buy the city-centre terms; we target the suburbs and rural counties, where local reviews and a real crew win.

Are the leads exclusive?

Yes. The ads run from your account to your site and your Business Profile. Every call and form reaches you, and nobody else.

Do I own my Google Ads account?

Always. The account, the Business Profile, the pixel and the data are in your name from day one. If you stop, you keep everything.

Do you do crawl space and basement work too?

Yes. Foundation repair, crawl space encapsulation and waterproofing each get their own campaign so you can see what each one costs per lead.

How much does it cost?

The audit is free. Management runs $1,600 to $2,700 a month depending on scope, with an ad budget usually above $1,000 a month in this trade, because the clicks cost more. No percentage of your ad spend.

What is AI search, or GEO?

Making sure ChatGPT, Gemini and Google's AI Overviews recommend you when a homeowner asks for the best company for the job in your area. It comes from your site, your profile, your reviews and how your content is structured.

Other trades

We also work with

Get my free audit