Contractors › Spray foam & insulation

Marketing for insulation contractors

Rebate season is coming. Be the installer they find first.

Spray foam, blown-in attic insulation, crawl space and air sealing. Rebate-driven homeowners compare quotes carefully, so the system is built for trust and speed to lead.

Get my free audit See how it works 30 minutes. No obligation. You keep the fixes whether you hire us or not.
Typical job$3k–$10k
Demand driverEnergy rebates and utility bills
BuyerResearches, compares two or three quotes
4.8×average client return on ad spend
50+businesses served
95%client retention
Ex Googlefounder-led
The problem

Why spray foam and insulation companies leak budget

01

Comparison shoppers lost to the fastest reply

Insulation buyers get three quotes. The company that calls back in five minutes wins most of them.

02

Rebate questions unanswered

Homeowners search the rebate before the contractor. If your site doesn't explain it, a competitor's does.

03

Seasonal budget wasted

Spend flat all year misses the two peaks: before summer and before winter.

What we target

The searches that turn into insulation jobs

Each one gets its own ad group, its own landing page and its own cost per lead in your report.

spray foam insulation near meattic insulation costinsulation rebate + statecrawl space insulation + cityblown in insulation contractorair sealing company

Job values on this page are typical market ranges for insulation contractors in the Southeast, shown for context. They are not Velta results.

What we do

One system. Five engines.

Each piece on its own gives average results. Together they bring in exclusive, trackable insulation jobs.

Google & Meta Ads

Search on cost and rebate terms with a landing page that answers them. Facebook and Instagram for the research phase, with real energy-bill results.

Local Services Ads

The Google Guaranteed badge. You pay per lead, not per click.

Business Profile

Categories, photos, reviews and posts tuned to rank in the map pack.

Local SEO

City and trade pages that rank and keep ranking without ad spend.

AI search (GEO)New

Get recommended by ChatGPT, Gemini and AI Overviews when someone asks who to call.

How it works

From audit to booked jobs

1

Free audit

30 minutes on your ads, your Business Profile and your AI visibility. You keep the findings.

2

We build your lead system

Account rebuilt or created in your name, profile optimized, call and form tracking live.

3

Exclusive jobs come in

Calls and estimate requests land with you directly. We adjust weekly.

4

You track cost per booked job

One clear report a month. What worked, what didn't, what we're changing.

Proof

A trade account, before and after

Electrical call-outs and installs · 45 days

More enquiries on a smaller budget

Enquiries / month78was 36
Cost per enquiry€21.43was €67.83
Ad budget−32%less spend

Account taken over, service area tightened, unprofitable searches cut, call tracking fixed. European account, figures in euros.

Google Ads account beforeBefore Google Ads account afterAfter

Screenshots straight from the Google Ads account, client details hidden. Tap to enlarge.

No risk

You're not signing a contract. You're testing a system.

No long contract

Three months to prove it, then month to month. Clients stay because the numbers say so.

Your account, your data

Everything is built in your name. Walk away with it intact whenever you want.

Free audit, no obligation

If we can't find anything worth fixing, we'll tell you. If we're not the right fit, same.

The offer

30 minutes to see where your jobs are going

We audit your ads, your Business Profile and your AI visibility live, then hand you the three fixes that matter most.

  • Audit done before the call, findings on screen
  • The findings are yours, even if you never hire us
  • Fast callback: we reach out within one business day

Request my free audit

60 seconds. We call you back within one business day.

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Your details are used to prepare the audit and nothing else. Never resold.

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Last step: pick your 30-minute slot. The audit will be ready.

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Questions

Before you call

Do rebates really drive insulation demand?

Yes. Federal and utility rebates are the trigger for most residential jobs, and searches spike when programmes change. We build pages that answer the rebate questions so you capture the research phase.

Are the leads exclusive?

Yes. The ads run from your account to your site and your Business Profile. Every call and form reaches you, and nobody else.

Do I own my Google Ads account?

Always. The account, the Business Profile, the pixel and the data are in your name from day one. If you stop, you keep everything.

How quickly do you call back leads?

The system is built for speed to lead. Forms and calls reach you instantly, and we recommend a callback within five minutes. The audit covers how to set that up.

How much does it cost?

The audit is free. Management runs $1,600 to $2,700 a month depending on scope, with an ad budget from around $700 a month. No percentage of your ad spend.

What is AI search, or GEO?

Making sure ChatGPT, Gemini and Google's AI Overviews recommend you when a homeowner asks for the best company for the job in your area. It comes from your site, your profile, your reviews and how your content is structured.

Other trades

We also work with

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