Contractors › Standby generators

Marketing for generator installers

When the lights go out, be the installer they search for.

Generac, Kohler and Briggs standby installs. Demand spikes with every storm forecast, so the system is built to scale up in hours and keep working between seasons.

Get my free audit See how it works 30 minutes. No obligation. You keep the fixes whether you hire us or not.
Typical job$10k–$18k installed
Demand driverHurricane, ice storm and outage seasons
BuyerPlans ahead, or panics after an outage
4.8×average client return on ad spend
50+businesses served
95%client retention
Ex Googlefounder-led
The problem

Why standby generator installers leak budget

01

Budget capped during the spike

The week after a storm is the whole year's demand. A fixed daily budget runs out by 10am.

02

Dealer locator steals the lead

Homeowners find the manufacturer's dealer page first and the enquiry goes to whoever is listed, not to you.

03

Nothing between storms

Without local SEO and a strong profile, the account is dead for nine months a year.

What we target

The searches that turn into generator jobs

Each one gets its own ad group, its own landing page and its own cost per lead in your report.

generac installer near mewhole house generator coststandby generator installation + citykohler generator dealer + stategenerator installation + countyhome generator financing

Job values on this page are typical market ranges for generator installers in the Southeast, shown for context. They are not Velta results.

What we do

One system. Five engines.

Each piece on its own gives average results. Together they bring in exclusive, trackable generator jobs.

Google & Meta Ads

Search campaigns with storm-mode budgets that scale in hours. Facebook and Instagram before the season with financing and install stories.

Local Services Ads

The Google Guaranteed badge. You pay per lead, not per click.

Business Profile

Categories, photos, reviews and posts tuned to rank in the map pack.

Local SEO

City and trade pages that rank and keep ranking without ad spend.

AI search (GEO)New

Get recommended by ChatGPT, Gemini and AI Overviews when someone asks who to call.

How it works

From audit to booked jobs

1

Free audit

30 minutes on your ads, your Business Profile and your AI visibility. You keep the findings.

2

We build your lead system

Account rebuilt or created in your name, profile optimized, call and form tracking live.

3

Exclusive jobs come in

Calls and estimate requests land with you directly. We adjust weekly.

4

You track cost per booked job

One clear report a month. What worked, what didn't, what we're changing.

Proof

A trade account, before and after

Electrical call-outs and installs · 45 days

More enquiries on a smaller budget

Enquiries / month78was 36
Cost per enquiry€21.43was €67.83
Ad budget−32%less spend

Account taken over, service area tightened, unprofitable searches cut, call tracking fixed. European account, figures in euros.

Google Ads account beforeBefore Google Ads account afterAfter

Screenshots straight from the Google Ads account, client details hidden. Tap to enlarge.

No risk

You're not signing a contract. You're testing a system.

No long contract

Three months to prove it, then month to month. Clients stay because the numbers say so.

Your account, your data

Everything is built in your name. Walk away with it intact whenever you want.

Free audit, no obligation

If we can't find anything worth fixing, we'll tell you. If we're not the right fit, same.

The offer

30 minutes to see where your jobs are going

We audit your ads, your Business Profile and your AI visibility live, then hand you the three fixes that matter most.

  • Audit done before the call, findings on screen
  • The findings are yours, even if you never hire us
  • Fast callback: we reach out within one business day

Request my free audit

60 seconds. We call you back within one business day.

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Your details are used to prepare the audit and nothing else. Never resold.

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Last step: pick your 30-minute slot. The audit will be ready.

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Questions

Before you call

How do you handle storm-season spikes?

Budgets and bids are set up in advance so they can be raised within the hour when a forecast turns. After the storm, we pull back and let the Business Profile and local SEO carry the quiet months.

Are the leads exclusive?

Yes. The ads run from your account to your site and your Business Profile. Every call and form reaches you, and nobody else.

Do I own my Google Ads account?

Always. The account, the Business Profile, the pixel and the data are in your name from day one. If you stop, you keep everything.

Do you work with Generac dealer programmes?

Yes. Your own account and campaigns run alongside any manufacturer co-op, so the leads you pay for come to you directly, not through a dealer locator.

How much does it cost?

The audit is free. Management runs $1,600 to $2,700 a month depending on scope, with an ad budget from around $700 a month outside storm season and more during it. No percentage of your ad spend.

What is AI search, or GEO?

Making sure ChatGPT, Gemini and Google's AI Overviews recommend you when a homeowner asks for the best company for the job in your area. It comes from your site, your profile, your reviews and how your content is structured.

Other trades

We also work with

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